23 Days to Build the Foundation of a Business That Runs on Referrals.
A day-by-day challenge that takes you from burnt out and scattered to clear, focused, and actively building a referral-first business — without cold outreach, without burnout, and without starting over from scratch.
You know the model needs to change.
Maybe you just finished the Reset podcast and you're sitting there thinking — okay, I get it, I want this, but what do I actually do on Monday morning?
Or maybe you've been circling this idea for a while — that there must be a better way to build this business — and you're finally ready to stop circling and start building.
Either way, you're in the right place.
The 23-Day Referral-First Challenge is where the framework stops being a nice concept and becomes your actual business.
Why 23 Days?
Thirty-day challenges are too long. People drop off around the middle and never come back.
Twenty-three days is intentional. It's long enough to build real momentum but short enough to actually finish.
By the time most people are abandoning their 30-day challenges, you'll already be done!
(with a referral-first foundation that's implemented and working.)
WHAT YOU'RE BUILDING
The challenge focuses on the three pillars that matter most when you're laying the groundwork:
Foundation Fundamentals:
Week 1 you get clear on the basics required to run a referral-based business.
Client Experience:
Week 2 you build the intentional, memorable experience that turns clients into people who genuinely want to send you referrals. Templates, touchpoints, and the specific moments that matter most.
Continuing the Relationship:
Week 3 is the system for staying top of mind with your past clients and referral network in a way that feels human — not like marketing, not like a follow-up sequence, like a person who actually cares.
WHAT'S INCLUDED
Daily actions:
One clear thing to do each day. Not a list of ten. One. Designed to be done in 30–60 minutes so it fits into your real workday.
Templates:
Done-for-you emails, messages, and frameworks you can use immediately. Customise them to sound like you and go.
Implementation focus:
This is not a course you watch. It's a challenge you do. Every day moves something forward in your actual business.
WHAT CHANGES IN 23 DAYS:
By the end of the challenge you will have:
A time-blocking template, an onboarding process, a client journey map, annual touchpoint calendar, a referral tracker and more.
You will literally have the entire foundation to run a referral-based business. Using the exact tools and processes I use in my own 99% referral-based business.
THIS IS FOR YOU IF:
-You finished the *Reset podcast* and you're ready for the next step.
-You've been in real estate long enough to have past clients but you've lost touch with most of them or you're newer to the industry and know there must be a better path.
-You want structure with a clear daily action. Not another course to figure out on your own.
-You're done with strategies that burn you out or feel uncomfortable.
THIS IS NOT FOR YOU IF:
-You're looking for a lead generation system.
-You want scripts for cold outreach.
-You're not willing to do the daily work (even when it's only 30 minutes)
H.P.
"This was jam-packed with such good, actionable information!! I feel like I have an amazing start to really build my referral based business."
M.S.
"I can’t thank you enough <3 referral based business is the only way I want to do business and you have helped me so much with that"
J.S.
"10/10 no notes"
A Note From Steph..
I built a 99% referral-based real estate business as an introverted mom who refused to sacrifice family time for success.
I didn’t get here by cold calling or posting 5x a day.
I got here by being so referable that my clients do my marketing for me.
This challenge is the exact system I use—broken down into 23 simple, daily actions.
If you’re ready to stop chasing and start building, I’d love to have you.
🤍 Steph